SAMSUNG MOBILE
SERVICE
Mobile Web Launch Creative
ROLE
Design Direction
@BARBARIAN
Our team designed and launched Samsung flagship devices. We create the web campaign for each launch from concept to final launch.
User goal: Gain information on the new features and easy-to-buy flow.
Business goal: Showcase the flagship products' best and latest features to generate purchasing and gain customer loyalty.
User Behavior and Information Validation
Our research revealed a critical gap in the traditional website model. Potential customers were heavily influenced by external reviews and news before engaging with our site. This research highlighted the need to prioritize information transparency and quick access to key details. We discovered a short attention span among users, with many leaving the site after consuming minimal content in search of external validation.
Our research revealed a critical gap in the traditional website model. Potential customers were heavily influenced by external reviews and news before engaging with our site. This research highlighted the need to prioritize information transparency and quick access to key details. We discovered a short attention span among users, with many leaving the site after consuming minimal content in search of external validation.
Strategic Design Solutions
To address the short attention span of our target audience and the increasing reliance on external information, we implemented a focused design strategy. By minimizing copy and prioritizing key features, we created a streamlined user experience. We employed engaging scrollable transitions to encourage exploration and developed a clear visual hierarchy to guide users through essential information. We aimed to craft a compelling narrative that delivers maximum impact within a limited timeframe.
To address the short attention span of our target audience and the increasing reliance on external information, we implemented a focused design strategy. By minimizing copy and prioritizing key features, we created a streamlined user experience. We employed engaging scrollable transitions to encourage exploration and developed a clear visual hierarchy to guide users through essential information. We aimed to craft a compelling narrative that delivers maximum impact within a limited timeframe.
