KIEHL'S
DESIGN SYSTEM
SERVICE
Design System for web
Global Brand Platform Redesign
ROLE
Design Lead
@BARBARIAN
We led a comprehensive redesign of Kiehl's website, aligning it with the global brand platform. This involved a complete overhaul of the design system, user journey, and visual identity, resulting in a seamless and on-brand customer experience. Additionally, a robust UX process and knowledge transfer program will be established to empower Kiehl's team to maintain and evolve the platform.
Business goal: Revitalized the brand's digital presence by executing a comprehensive redesign aligned with core brand messaging. Implemented streamlined workflows and a centralized design system to ensure global consistency and efficient asset management.
Consumer goal: Enhanced customer experience
Enhanced Brand Experience Through User-Centric Design
Established a robust design foundation for Kiehl's by defining core brand values and translating them into tangible UX/UI elements. Through in-depth stakeholder interviews and collaborative workshops, identified key pain points and developed a scalable design system to address business needs. Fostered a culture of co-creation by involving clients in the design process and ensuring open communication throughout.
Established a robust design foundation for Kiehl's by defining core brand values and translating them into tangible UX/UI elements. Through in-depth stakeholder interviews and collaborative workshops, identified key pain points and developed a scalable design system to address business needs. Fostered a culture of co-creation by involving clients in the design process and ensuring open communication throughout.
