EARNEST
EARTHLING

SERVICE
App Design

ROLE
Product Designer

Earnest Earthling is an app designed to help people who are conscious of sustainable global change but need more help to participate. Based on user research and accurate comments from friends and family, Earnest Earthling looks at the core of people's problems regarding sustainable lifestyles. The goal is to make sustainable routines easy. 

User goal: Share the correct sustainability knowledge and help users set up a routine for participating in environmental activities.
Business goal: Increase brand awareness, foster loyalty, and ultimately establish a sustainable community.